HeadsRead Qualitative Research specializes in "reading heads."  With a fully loaded toolbox of techniques, we believe in using multiple experiences and exposures to get to know your consumers on a deep and emotional level.  We accurately document opinions, feelings, behaviors, and lifestyle. It's like any relationship.  You can't get to know someone over one cup of coffee.  

the IdeaMine^® has an assortment of online and offline research tools proven to strengthen the relationship between brands and consumers. Tools may be used separately or bundled together in customized methodologies designed to meet your unique business needs and to find your BrandChemistry™.